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I presented a talk at the STC Media and PR Conference today about successfully engaging with modern media. Here are the highlights:The media landscape as we know it has changed significantly due to technology shifts - social media, Google search, the proliferation of multiple devices (smartphones, iPads) and a variety of digital channels of communication. Underpinning this is the move to exhibitionism (user-generated content), voyeurism (I want to know what you are doing), real-time technology อ่านต่อ »
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Mobile technology is not only revolutionising how people shop, but how retailers find out what their customers are doing in stores and online.A raft of emerging technologies look set to advance the process even further. Bluetooth Low Energy (BLE) systems such as Apple’s iBeacon, for example, can be used to deliver personalised, proximity-based promotions to shoppers’ smartphones as they move around stores.Just last week, the food chain Eat announced it is to trial Weve’s mobile loyalty app Pouc อ่านต่อ »
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Web clipping platforms are a convenient way to save content for sharing social updates or when conducting research for blog posts. They are designed to store information such as text, links, and images.Web clipping platforms provide a single location where information can be archived for later reference. The platforms are easy to use and provide greater functionality than browser-based bookmarking applications.Here are five popular web clipping software platforms. อ่านต่อ »
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When you consider all of the possible social media channels and the millions of participants on them, it may seem ironic that we're talking about one-to-one marketing and social media success in the same breath. For some business consultants, the world of social media feels like vast, amorphous territory. Yet for many business consultants, it's a great vehicle for creating awareness, fostering genuine connections with existing customers, and attracting new customers.The difference between getti อ่านต่อ »
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With people spending a significant amount of time on social networks, companies are also flocking to the different available platforms.This is as simple as businesses going to where people are, hoping these people will listen to their message and eventually buy products.This infographic from Top Web Design Schools says, however, that not all social media platforms are created equal for marketing to audiences. อ่านต่อ »
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